Press Release: Free Online Lectures introducing Meaningful Tourism for specific destinations in Africa and Asia starting December 1st, 2025
Kathmandu/London November 28th, 2025
A new series of free Online Lectures in December 2025 called MEANINGFUL TOURISM AS A TOOL TO DEVELOP SUSTAINABLE TOURISM is provided by the Meaningful Tourism Centre and the Tourism Institute for 30 different destinations.
For the Asia-Pacific region, developing “A Meaningful Tourism Economy” has already been proclaimed the vision of PATA Pacific Asia Travel Association. The Meaningful Tourism Centre aims to achieve the same for other international tourism regions.
Starting in the first week of December, the first two lecture series will go online. The five Online Lectures in the first week are concentrating on one country in Africa, namely Dec 1: South Africa, Dec 2: Kenya, Dec 3: Tanzania, Dec 4: Cameroon, and Dec 5: Zimbabwe. Three more Online Lectures on December 9th, 16th and 23rd, 2025 will provide more detailed information customised specifically for the situation of sustainable tourism in Africa. All lectures start at 10 am SAST (8 am GMT), participation is free, however, registration is required beforehand on https://institutetourism.com.
In the second week of December, Online Lectures will be provided for destinations in South Asia, with Dec. 8 Northeast India, Dec 9 North India, Dec 10 Sri Lanka, Dec 11 Nepal and Dec 12 Bangladesh. The following three South Asia Online lectures will go live on Dec 15th, 22nd and 29th.
In the destination-specific first Online Lecture, the founder and Executive Director of MTC, Prof. Dr. Wolfgang Georg Arlt FRGS FRAS, widely known as “PROF M” (for Meaningful with a capital M), will give an introduction into the Meaningful Tourism paradigm and tools, followed by a presentation by the Certified Trainer of MTC for each of the five destinations, speaking about how this strategy can provide the tourism sector in this country with a holistic approach to adapt to the fast-changing development of global tourism in times of climate change and AI. As special guests, different regional experts will add more insights with regard to each of the five destinations.
More Online Lectures for destinations in Europe, Asia and Africa will follow in the new year 2026.
Meaningful Tourism is a paradigm and tool which is based on the insight that all tourism stakeholders need to receive objective benefits and subjective satisfaction from tourism and hospitality activities. The six main stakeholders identified in Meaningful Tourism approach are: Travellers, Host Communities, Employees in service-providing companies, Service-providing companies, Governments and the Environment. SMART KPIs (Key Performance Indicators) are used to measure the improvement of benefits and satisfaction on a regular base.
Prof. Dr. Wolfgang Georg Arlt, “PROF M”: “With a Meaningful Tourism approach destinations will be able to benefit from the increasing interest of activities beyond sightseeing and recreation without falling into the traps of overtourism and environmental damage, making sure that local communities and employees get their fair share in alignment with the interests of companies and governments.”
Participation is free with previous registration at https://institutetourism.com.
Further information including speakers names and photos are available on https://institutetourism.com/mt-series/ and https://mt.meaningfultourismcentre.org/meaningful-tourism-as-a-tool-to-develop-sustainable-tourism-online-lecture-series/
For further information, photo materials and interviews, please contact info@meaningfultourismcentre.org.