The MTC Meaningful Tourism Centre is a non-profit organization based in London, with its headquarters in Kathmandu and partners and trainers around the world. MTC focuses on two main areas: Meaningful Tourism as a practical tool for a holistic sustainable tourism development, and China’s outbound tourism, the focus of COTRI China Outbound Tourism Research Institute since more than 20 years.
MTC provides research, training, and consulting services for both topics to companies, organizations and institutions globally. Its founder and executive director, Prof. Dr. Wolfgang Georg Arlt, has extensive experience in international tourism and has been involved in the field for nearly five decades as a consultant, trainer, publisher, event organizer and university professor.
Meaningful Tourism Centre provides:
Meaningful Tourism Transformational Game Workshop
MTTGW is an engaging and practical learning experience that familiarizes participants with the Meaningful Tourism concept. Led by certified trainers around the globe, the workshop adopts a game-based approach where attendees take on roles within the six stakeholder groups, prioritizing alignment over compromise. It emphasizes the creation of SMART Key Performance Indicators (KPIs) for all groups to facilitate progress tracking.
The Meaningful Tourism Transformational Game Workshops are offered by Certified trainers based around the world, customised for destinations, companies and organisations, conducted offline at the partners venue in more than 20 different languages.
Meaningful Tourism Innovation Labs
The MTC Meaningful Tourism Innovation Labs are the local centre for the practical application of the Meaningful Tourism tools.
The MTILs are offering trainings, round-table talks, workshops and Implementation Services for local, regional and national organisations as well as companies and destinations.
MTILs are currently established in a rising number of countries and offer a network to exchange Best Practice examples around the globe.
Carbon Credit Trading
Hotels and tourism businesses today face increasing sustainability challenges, including rising energy and water costs, food waste, waste disposal expenses, greenhouse gas emissions, growing guest expectations for environmentally responsible practices, and the need to meet reporting and certification requirements. Carbon Credit Trading provides an opportunity to transform these challenges into measurable environmental and financial benefits.
Through the support of Meaningful Tourism Centre (MTC) and its partners, properties can implement practical sustainability measures that reduce energy and water consumption, minimize waste, decrease reliance on single-use plastics, and lower operational costs. At the same time, businesses can generate additional revenue through Carbon Credit Trading and Water Credit Trading, strengthen their brand reputation, attract environmentally conscious guests, and access reliable data for sustainability reporting and certification. This integrated approach helps hotels and tourism enterprises contribute to a more sustainable future while enhancing their long-term profitability and competitiveness.
Learning by Travelling (LBT)
The “Learning by Travelling (LBT)” program by the offers transformational field trips for tourism and hospitality students in destinations such as Nepal and India. The program combines academic learning, intercultural exchange, and community-based projects to help students develop practical skills in Meaningful Tourism.
Through hands-on experiences, collaboration with local communities, and real-world projects, students gain deeper insights into sustainability, culture, tourism development, and global challenges while universities strengthen international partnerships and innovative learning opportunities.
Please download information brochure about Meaningful Tourism Centre here