For the fourth time, the Meaningful Tourism Centre is organising the Meaningful Tourism Award. After successful editions in 2022 in Singapore, 2023 in Doha, and 2024 in Kathmandu, all based on self-applications, for the 2025 edition, the rules have been changed a bit to reflect the holistic approach, which is one of the central pillars of the Meaningful Tourism paradigm.
Schiller’s Ode to Joy, featured in Beethoven’s 9th symphony, praises those “Who the noble prize achieveth, Good friend of a friend to be”. Accordingly, projects, programs, destinations, companies, and organisations that are working in a framework that aligns the benefits and satisfaction of all tourism and hospitality stakeholders will be able to enter the group of potential winners of the Meaningful Tourism Award 2025 by nomination from their friends, partners, and supporters.
Self-nominations are not accepted; therefore, either another entity nominates those whom they consider worthy of a Meaningful Tourism Award 2025, or those eager to be nominated have to ask a partner to nominate them to become one of the 18 recipients of the Award.
There are six categories, for each of the six main stakeholders, awarding those which are themselves or which are providing especially beneficial and satisfying services for travellers, host communities, employees of service providers, service providing companies, governments at different levels, or the environment. For each stakeholder category, Gold, Silver, and Bronze Awards will be selected.
Nominations should name the project, product, company, destination, or organisation, including a contact person, give reasons for the nomination, and provide links or documents to support the nomination. There is no need to fill out a form; an email to info@meaningfultourismcentre.org providing the necessary information is sufficient.
Nominations and Meaningful Tourism Awards are completely free of charge. Award winners will be featured on the MTC website and in an eBook publication, as well as on social media and the Meaningful Tourism Weekly newsletter. The winners will also receive a certificate and an exclusive Meaningful Tourism Award 2025 Winner logo for use in their own marketing and communications.
Nominations are limited to one per category per nominator. Please note: the nomination deadline will be announced in due course.