PROF M, had the honour to give a keynote speech and act as a Session Chair at the Global International Conference GIC 2025 in Kathmandu/Nepal.
A summary of the many interesting keynotes and panel discussions under the heading of “Integrating Management with Artificial Intelligence and Machine Learning for Innovation and Sustainability in the Digital Era” is available in a seven-hour YouTube video. It includes, along with many interesting presentations, a lengthy section where six PhD students introduce their AI-related projects, with PROF M asking questions and commenting on their approaches. It is certainly interesting to see how PhD students seriously address different aspects of AI development in Nepal.
Watch the recording here.
The conference and several others before, together with discussions within the Meaningful Tourism community, clearly show that there is a gap between the industry talking about AI without mentioning Climate Change and the sustainability-oriented activists talking about Climate Change without looking at the massive changes AI is bringing to the world, including the tourism sector.
The Meaningful Tourism tools are continually developing to support closing this gap and to use AI for the customisation, application, and measurement of SMART KPIs. Among other things, we are working to reach a point where, with the help of AI, a real-time dashboard can provide destinations, companies, and organisations with a transparent view of the level of Meaningful Tourism implementation at any given moment.